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Olympian Ryan Lochte Is Getting His Own Reality Show Because Andy Warhol Was Right

Ryan Lochte
Clive Rose, Getty Images

When Andy Warhol said everyone would be famous for 15 minutes, he presciently predicted the rise of reality TV. Case in point: Olympic gold medal winner Ryan Lochte is getting his own weekly hour of television.

E! has ordered six episodes of the unscripted show to be called ‘What Would Ryan Lochte Do?’

No, seriously.

According to the series description, it will be “unpredictable, unfiltered and [full of] delightfully uninhibited ‘Lochteisms’” and also feature his painful catchphrase “Jeah!” ad nauseum.

The show will follow the Olympian as “he prepares for the Rio games in 2016 while building his fashion line, making buzz-worthy media appearances, dealing with his unconventional family and loyal friends and, always, searching for ‘the one.’”

As you may recall, Ryan had a rather uncomfortable post-Olympic period during which the media realized that pretty as he is, people tended to prefer him just standing there and looking Adonis-like rather than actually opening his mouth and speaking. But it seems E! didn’t get the memo.

According to Suzanne Kolb, the network’s Entertainment President, they decided to go ahead with ‘WWRLD?’ because he’s “an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him.”

Calling Dr. Freud. You’re needed in the network offices of E! Television. Dr. Freud, to the E! offices.

If you’re among the people who really do care about Ryan when he’s not splashing around in a swimming pool, set your DVRs — ‘What Would Ryan Lochte Do?’ airs in April. (And don’t worry. Your secret is safe with us.)

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