Free Samples To Test A New Product? Good. Free Samples When That Product is Beer? Brilliant!
10Beer Brewing Company is like many breweries around the country in that they have come up with a seasonal flavor for summer, titled 'Swill'.
The citrus-flavored beer is their summer brew and 10Beer Brewing Company decided what better way to let people try it was to go to them instead of waiting for potential customers to come to their brewery or pubs!
So they loaded up some special vending machines that would dispense an ice cold bottle of 'Swill' for free with proof that the person was 21 or older.
Absolute genius and the reactions of people getting a free beer make for a great marketing campaign.
Yep. I definitely want to try Swill now.