It's a Coke to go for some Big Easy taxi cab riders.

The New Orleans Carriage Cab Company is putting drink vending machines in its 250 car fleet.

The owner of the company, Simon Garber, says his 14 year old son, Shaun, is the one who first pitched the idea back in 2007.

Passengers will have the option of five different Coca Cola products that cost 99 cents apiece.

The refrigerator is actually located in the trunk of the car, with the dispenser and touch screen control in the back seat.

Similar conveniences are being planned for Chicago and New York.