Each and every day, the average person forgets four key facts, chores or events while trying to keep up with the demands of a hectic lifestyle.

Based on a survey of 2,000 people, men are twice as likely to forget a partner's birthday or anniversary.

However, it's women who are "more frustrated" when they lose things.

One in four even admit to lying if they forget something big, thinking if they don't they'll get in trouble for it.