Take the title "Need For Speed Underground 2."  The E-A game title features a Best Buy store in the scenery - as well as billboards promoting products like Old Spice, Burger King and Cellular service.

 

The reason - like most things in today's world - money.  With video games drawing people away from TV and movies, advertisers are following the cash.

 

In fact, some of the games even enable advertisers to update their product placements over the Internet whenever they want - meaning they can change their ads long after the games are sold.

 

And then there's the game called Ultimate Wee.  You're familiar with Nintendo's Wii game?  Well, now there's a new video game that is actually controlled by wee.  Your wee!  Your wee wee to be exact.

 

The world's first urine-controlled video game has been installed at the Exhibit Bar men's room in London.  Men can play one of three games every time they answer nature's call.

 

The game was designed to create a media opportunity for the 55 seconds it takes the average male to pee.  Of course, a short ad plays before the game - promoting a drink special at the bar - then players fire away to control the game and try to score points.

 

At the end of the game, players are encouraged to post their scores to Twitter and to a live leader board so they can compete with their friends.

 

Again, there is no such thing as a dumb idea.