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Ssshhh…The Big Secret on the Cereal Boxes. Here’s Lookin’ At You, Kid!

Have you ever walked down an aisle at HyVee or Sunshine and felt like you were being watched? Your kids probably feel it in the cereal aisle.

According to a recent study by researchers from Cornell and Yale, the eyes of cartoon spokes-characters on cereal boxes are sometimes tilted downward to catch the gazes of children walking by.

The results of the study confirmed that over 30% of children felt “more connected” to the cereal that “looked” at them.

I had to find out. So I snapped these pictures at my neighborhood grocery store on my way home. Take a look at what I found.

Rice Krispies
Dan Collins
Cereal 1 Frosted
Dan Collins
Froot Loops
Dan Collins
Cereal Capn Crunch
Dan Collins

Almost every popular kids’ cereal had the spokes-character’s gaze meeting the eyes of small children as they walk down the aisle.

Yes, I get it. it’s called marketing. But…oh, not you, too, Trix Rabbit!

Trix Rabbit

 

 

 

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