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Now It’s ‘Giving Tuesday’

Charity
Dan Kitwood, Getty Images

After Black Friday, Small Business Saturday, and Cyber Monday, comes Giving Tuesday. It’s a day that organizers hope you’ll give more of yourself.

That means everything from volunteering, to donating, to raising awareness about causes. Any cause, any charity near and dear to your heart.

Organizers want you to act today, then share the good deed on social media to encourage others. Whether that’s tweeting a picture of what you’re doing, posting it to your Facebook page or telling people in your community, school or church group, they want people to talk about giving today.

Because the average age of the American donor is 65, the social media aspect of the campaign is intended to attract younger donors. Nonprofits certainly can use it. Across the board, the demand for services from charities is up and giving is down.

Organizers don’t expect any official figures on how the first ‘Giving Tuesday’ goes, they’re just hoping it becomes another holiday tradition.

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