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Memorable Radio Commercials

It was on this date in 1922 the first radio commercial was broadcast over WEAF in New York City.  It was for an apartment complex that a guy was trying to rent out.  It cost him $100 for ten minutes.  Here’s how it sounded:

“Let me enjoin upon you as you value your health and your hopes and your home happiness, to get away from the solid masses of brick, where the meager opening admitting a slant of sunlight is mockingly called a light shaft and where children grow up starved for a run over a patch of grass and the sight of a tree.  Friends, you owe it to yourself and your family, to leave the congested city and enjoy what nature intended you to enjoy. Visit our new apartment homes in Hawthorne Court, Jackson Heights, where you may enjoy life in a friendly environment.”

So, this morning, while on the air, we had some fun playing old radio commercials from the 40’s, 50’s, 60’s and 70’s.  The one thing that really caught my attention was how many businesses had special songs or jingles produced especially for them.  I miss those days.  Growing up in the 70’s, usually all it took was just one person to start singing the Coke song “I’d Like To Teach the World to Sing” and before you knew it, the whole bus was singing along.  Or how about the Armour Hot Dog jingle “The Dogs Kids Love to Bite.”  Everyone knew the words.  And if they didn’t, it wasn’t long before they caught on.  Or, remember the “Plop Plop, Fizz Fizz” commercial?  That was one of my personal favorites.  So the next time you’re sitting with friends, and the conversation hits a lull, try singing the “Sometimes You Feel Like a Nut, Sometimes You Don’t” commercial and see how many join in.

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