On Tuesday, Facebook Inc.'s Instagram was caught in an Internet uproar over new terms of use for its photo-sharing service. After hours of irate customer reaction, Instagram clarified its approach, saying that it would not, as users feared, sell photos or use them in advertising.

Late Tuesday, Instagram scaled back its terms of service, which go into effect next month. They are going to change the language of the policy to make it clear that Instagram would not sell users' photos. Also stating that they would be removing the language that implied that users' photos could be part of advertisements.

Instagram, the photo-sharing website owned by Facebook, is backing away from a plan that would give advertisers more access to photos on the site. The new policy sparked a huge protest on social media.

Since launching in 2010, the application has registered more than 100 million active users. Last April, Facebook announced it was buying Instagram in a deal worth $1 billion.

The public outcry is not typical of the application's loyal fan base who use it to capture and share some of life's most personal and public moments. In November, an Instagram photo of Hurricane Sandy appeared on the cover of Time magazine.