Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
For the second week in a row, 'Oz the Great and Powerful' lived up to its title and dominated the box office. One of the newcomers managed to fare surprisingly well in the face of Sam Raimi's blockbuster...but another simply got crushed.
'Jack the Giant Slayer' may have taken the number one spot at the box office, but no one is celebrating -- it may sit at the top, but it sits at the top of one of the weakest box office weekends since, well, last weekend.
Make no mistake: this was a slow and bad weekend at the box office, an example of the January doldrums at their absolute worst. However, this was probably the only environment where a film titled 'Hansel & Gretel: Witch Hunters' could have flourished, so at least someone is happy.
Eight years after the release of the original, the sequel to 'Sin City' is officially on the way and casting big names left and right. Since much of 'Sin City: A Dame to Kill For' will take place prior to the first, that means we'll see the return of many characters who have no reason to still be breathing...including Bruce Willis' Detective Hartigan.
Despite much critical hype, Matthew Vaughn's 'Kick-Ass' was only a modest success at the box office. While it didn't make a lot of money, it made plenty of fans and sold a lot of DVDs and here we are: 'Kick-Ass 2' hits this summer and our first look at the film has arrived. And yes, that is Jim Carrey.
You really only need to say one thing about the opening weekend of Kathryn Bigelow's 'Zero Dark Thirty': it made more in three days than 'The Hurt Locker' did in its entire run. If there's anything that's going to alleviate getting snubbed for at the Oscars in the Best Director category, it's that.
Here's the thing about January: it's usually a wasteland. With the studios concentrating on their Oscar campaigns and the profitable summer months still half a year away, this month is where all of the crap usually gets dumped. However, this is also one of the few months where crap has a chance of performing well, hence the success of last year's 'The Devil Inside' and now 'Texas Chainsaw 3D,' which took the weekend with a strong $23 million opening.
Well, now we know why the box office was so incredibly light last week: everyone was waiting to see things this week! Although 'The Hobbit: An Unexpected Journey' clung to the top spot for the third week in a row, it was a very tight race, with only $4 million separating the top three films.
Who says Christmas is about staying warm by the fire and exchanging gifts with your loved ones? Everyone knows that the holidays are all about movies! A depressing musical adaptation of a Victor Hugo novel and an ultra-violent revenge fantasy may not sound like Christmas material, but the opening days of 'Les Miserables' and 'Django Unchained' prove otherwise.
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